Emerson Growth.

Independent commercial judgement

A shelf of grocery products with a rising orange line climbing above them.

For retailers, brand owners and investors

We help retailers and brands see the wood for the trees.

A person looking out over a town, with a trolley, price tag, bottle, box and growth chart floating above it.

By demystifying how things actually work.

A game plan sketched in noughts, crosses and arrows.

Strategy.

Make good choices in a competitive environment

Diagnose
Quantitative & qualitative evaluation of your business, today
The overarching question you need to answer
Design
Where to play and how to win
The answer presented as choices
Deliver
A plan you'll actually execute
Where it fits, I invest alongside you
A calculator, a stack of coins and a rising bar chart.

Operational.

Unit economics determine whether you can scale

Price
Shelf price & indexing
Promotional frequency and depth
Direct costs
Trading terms, trade investment
Value engineering
Strategic sourcing
Indirect costs
CODB optimisation
A shopfront with products in the window and a trolley outside.

Routes to Market.

Winning in retail requires preparation

Commercial readiness
Unit economics & supply readiness
Story & proposition: clarity, differentiation, proof
Retailer specifics: price position, format, shopper
Meeting preparation
Understand what matters to buyers
Deck construction and support throughout
Negotiation preparation

And building profitable plans, with you, that just make sense.

If we can help, we'll be in touch within 2 business days.

Which are you?
What is your turnover today?
What sounds most like you? Tick any.

Pick retailer, brand owner or investor above to see the options.

Category Strategy
Private Label
Cost Optimisation
Getting ranged
Surviving reviews
Scaling & growing
Commercial Due Diligence
Organic Growth
Practical delivery support

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About.

Hello, I'm Ben. I started Emerson Growth after two decades in and around retail, to help retailers, brand owners and investors see the whole value chain, not just their own end.

I spent over a decade inside Woolworths and Coles, Australia's two biggest supermarkets, in commercial buying, category management, strategy and private label. Before that I was a senior consultant at Kurt Salmon (now part of Accenture), with UK clients including Morrisons and Argos.

Inside retailers I've led range reviews, built category strategies that were profitable and competitive, and run teams making private label calls. That's across beauty, pet and drinks, with plenty of time in meat and fresh produce.

Now I bring that experience, with a consultant's discipline, to anyone with a big commercial call coming who wants a straight answer first.

Based in Hertfordshire, working across the UK and Australia.