Emerson Growth.

Australia, without the expensive guesswork.

A person in an orange top leaning on a railing, looking across the water at the Sydney Harbour Bridge and Opera House.

We help UK brands test, enter and grow in Australia, with senior people and networks on the ground, and judgement built on the retailer's side of the table.

United KingdomAustralia

  1. 01Market read
  2. 02Shopper test
  3. 03Local expert
  4. 04Entry plan
  5. 05Retail launch
  6. 06Ongoing support

Ten thousand miles is a long way to be wrong.

Six steps from "should we?" to on shelf.

Diagnose

  1. Market read

    Is Australia worth it? Size, category, competitors, and a straight yes, no or not yet.

  2. Shopper test

    Your product, price and pack in front of real Australian shoppers, before you spend properly.

Design

  1. Local expert

    One conversation with someone senior on the ground who has done it in your category.

  2. Entry plan

    Retailer direct, distributor, agent or online. The numbers for each, then a sequenced plan.

Deliver

  1. Retail launch

    Introductions, meeting prep and a logistics partner from port to retailer DC.

  2. Ongoing support

    Range reviews, margin asks and where to grow next. We stay alongside for all of it.

Coming the other way?

We take Australian brands into UK retail by the same route.

Talk to us

Heading for Australia?

Tell us what you sell and where you have got to. We will come back with a straight view on whether the first step is worth taking.

Tell us about your Australia plans